Est. Brooklyn, 2015
We're The Hole Story
A neighbourhood bagel shop with a big heart, a small team, and an obsession with craft.
Our Mission & Values
We exist to bring people together around the simple joy of a really great bagel.
Made with Love
Every bagel is hand-rolled with care. We believe the extra effort shows in every bite.
Sustainably Sourced
Our ingredients come from local farms and responsible suppliers we trust personally.
Uncompromising Quality
No shortcuts. Ever. We use traditional methods passed down through generations.
The Story
From Grandma's Kitchen to Brooklyn's Favourite Hole
It started in 2015 when Maya Goldstein, armed with her grandmother's handwritten recipe and an embarrassingly small kitchen, began baking bagels for her neighbours on Saturday mornings. They were gone in minutes.
Two years later, The Hole Story opened its first shop on Dough Lane. Today, we're a team of 12 passionate humans — bakers, baristas, and bagel enthusiasts — committed to making mornings better, one perfect ring at a time.
Meet the Team
Maya Goldstein
Head Baker & Founder
Maya grew up in her grandmother's Brooklyn kitchen and has been perfecting the art of the bagel for over 20 years.
Carlos Rivera
Head Barista
Carlos sources our beans from small cooperative farms and crafts each cup with the same care as our bagels.
Zara Okonkwo
Pastry Chef
Trained in Paris, Zara brings a European pastry sensibility to our seasonal bagel specials and spreads.
We're here for you
Need a hand?
Have a question about our menu, orders, or allergens? We've got you covered.